We've been doing this for over 30 years, and we've learned a few things along the way. This is where we share what works, what doesn't, and the practical stuff that helps small businesses grow.
Long gone are the days where social media fell to unpaid interns and entry level marketers. Back then, you could get along okay without a social media strategy to support the goals of your brand. Now, especially since COVID-19 forced the world to go online, a strong social media strategy is an absolute must. "Social media professionals understand the following about your company: Marketing, Communications (especially crisis), Branding, Industry trends, Customer service, Creat