Social Media Managers are the CMOs of the Future

Long gone are the days where social media fell to unpaid interns and entry level marketers. Back then, you could get along okay without a social media strategy to support the goals of your brand. Now, especially since COVID-19 forced the world to go online, a strong social media strategy is an absolute must.

"Social media professionals understand the following about your company: Marketing, Communications (especially crisis), Branding, Industry trends, Customer service, Creative (graphics, imagery, photos, video) and "how to create and nurture brand advocates," tweeted Matthew Kobach, Director of Content Marketing at Fast. "[They are] the future CMO/CCOs."

Amanda Goetz, founder and CEO at House of Wise, agrees. "I can't believe people still think of social as a 'channel' or 'side hustle.' SMMs are the future CMOs. They understand user insights, positioning and brand marketing like no one else."

Want to start gaining insights on your customer base and stand out on social? You need an expert social media manager ASAP!

Social media managers sit on the intersection of marketing and creative departments. They tell the story of your brand in a way that is engaging to your consumers. They make your brand more relatable and trustworthy through genuine engagement. Social media managers can help you virtually network and bring in new leads.

Don't want to hire a full time social media manager? That's where Graphicways Design steps in. Our Creative Director, Sam, will create a custom social media strategy to best meet your brand goals and completely manage your accounts, leaving you free to focus on your business.

Want to learn more?

Source: Entrepreneur.com