All Posts

In today's visually-driven marketplace, the temptation to handle your own design work is stronger than ever. With countless DIY design tools and templates at our fingertips, it's easy to think that professional graphic design is an unnecessary expense. However, this mindset could be costing your business more than you realize. At Graphicways Design, we've seen firsthand how professional design transforms businesses, and we've also witnessed the pitfalls that come with the DIY

I n today’s fast-paced, multi-platform world, your brand’s presence is everywhere—online, in print, and even on the products and services you deliver. But does your audience see the same story no matter where they encounter your brand? If not, it’s time to rethink your branding strategy. Consistency is the cornerstone of effective branding, ensuring your business stands out, builds trust, and leaves a lasting impression. Why Consistent Branding Matters: Builds Trust and Credi

Branding is one of the most critical aspects of any successful business. It is the process of creating a unique identity and personality for your company that sets you apart from the competition. A strong brand identity builds recognition, trust, and loyalty with your customers and can significantly impact your bottom line. Why is Branding So Important? Creates Recognition: A well-established brand identity creates recognition and helps your customers identify and differenti

Sam's custom built PC Owners Michele and Sam both decided to upgrade their computers to start the New Year but they took entirely different paths. Michele, a dedicated Mac user, decided to go all-in and upgrade to the latest iMac with additional memory for the large files she works with like multi-page brochures, and annual reports. Sam, on the other hand, has vacillated between Mac and PCs through out her graphic design career and she chose to build her own PC. Michele's dec

Effective February 1st, Google and Yahoo are implementing new guidelines for anyone who sends out bulk or marketing emails. These changes are intended to improve deliverability for senders and decrease spam to email recipients. It will also protect customers from e-mail attacks that are spoofing the sender domain(s). There is an avalanche of information out there, but there are also tons of inconsistencies. Graphicways has been taking the lead and getting to the bottom of thi

Long gone are the days where social media fell to unpaid interns and entry level marketers. Back then, you could get along okay without a social media strategy to support the goals of your brand. Now, especially since COVID-19 forced the world to go online, a strong social media strategy is an absolute must. "Social media professionals understand the following about your company: Marketing, Communications (especially crisis), Branding, Industry trends, Customer service, Creat

Make sure your site is in tip-top shape! Chances are, that if someone is looking for your company online, they aren't on their computers - they're using a mobile phone. About 70% of people grab their phones when they are searching for a business and that's why your website needs to be mobile responsive. On responsive sites, information is quick and easy to find and flows smoothly. If the information a viewer is looking for isn't readily available or is slow loading, those cus

Sometimes, Graphicways clients ask us to place their existing logo on a new print project like a brochure, a billboard or a promotional product. When that happens, we request a vector file and if they don't have one, we may need to recreate a vector file for them. Vector vs. Raster Images: What's the Difference? There are two main type of image files: Raster and Vector. Raster images are made of pixels and are found in photos or scans you might make or something you create in