Tips

Effective February 1st, Google and Yahoo are implementing new guidelines for anyone who sends out bulk or marketing emails. These changes are intended to improve deliverability for senders and decrease spam to email recipients. It will also protect customers from e-mail attacks that are spoofing the sender domain(s). There is an avalanche of information out there, but there are also tons of inconsistencies. Graphicways has been taking the lead and getting to the bottom of thi

Long gone are the days where social media fell to unpaid interns and entry level marketers. Back then, you could get along okay without a social media strategy to support the goals of your brand. Now, especially since COVID-19 forced the world to go online, a strong social media strategy is an absolute must. "Social media professionals understand the following about your company: Marketing, Communications (especially crisis), Branding, Industry trends, Customer service, Creat

Make sure your site is in tip-top shape! Chances are, that if someone is looking for your company online, they aren't on their computers - they're using a mobile phone. About 70% of people grab their phones when they are searching for a business and that's why your website needs to be mobile responsive. On responsive sites, information is quick and easy to find and flows smoothly. If the information a viewer is looking for isn't readily available or is slow loading, those cus

Sometimes, Graphicways clients ask us to place their existing logo on a new print project like a brochure, a billboard or a promotional product. When that happens, we request a vector file and if they don't have one, we may need to recreate a vector file for them. Vector vs. Raster Images: What's the Difference? There are two main type of image files: Raster and Vector. Raster images are made of pixels and are found in photos or scans you might make or something you create in