DNS, SPF, DKIM, DMARC?...Is Your Brain on Overload?

Effective February 1st, Google and Yahoo are implementing new guidelines for anyone who sends out bulk or marketing emails.

These changes are intended to improve deliverability for senders and decrease spam to email recipients. It will also protect customers from e-mail attacks that are spoofing the sender domain(s).

There is an avalanche of information out there, but there are also tons of inconsistencies. Graphicways has been taking the lead and getting to the bottom of this for our clients and our community. After much research, we can tell you that there is no one cookie cutter approach to deal with this roll out before your email is compromised and your bounce rate jumps sky high.

Here Are Questions on Everyone’s Mind:

Q: Does everyone who send out emails need to take notice and action?

A: Yes. There are some sites that will tell you that only those who send 5,000 and above emails will be affected. This is not true. Even if you only send out 50 emails, you need to look into this

Q: Do I make these changes through my ESP (email service provider), my domain registrar or my website?

A: Everything needs to be checked and adjusted to make sure that you have the right settings and they are all working cohesively.

Q: What if I have a domain but don't really send out bulk email. Do I still need to do something?

A: Surprisingly yes, even if you set up one mailbox for marketing, this change can affect you.

Q: What if I don’t have a domain name attached to my business?

A: You will need to authenticate each email you send out, but don't worry. Email Service providers have adopted special address that you can use to guard against things going to spam.

Q: Graphicways handles our email marketing. What do I need to do?

A: Nothing. We’ve got you covered and will be contacting you in the next week to make the changes happen.

Q: Can I do this on my own, or does my company need assistance?

A: Unless you have a lot of experience working with IT solutions, this is definitely not a DIY project. We recommend you call in an IT specialist….. or contact ours, Ken Oakes Computer Services, 203-444-3432.

This too big of a deal to not to call in the experts!

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