People Will Jump Ship to a Mobile Responsive Website

Make sure your site is in tip-top shape!

Chances are, that if someone is looking for your company online, they aren't on their computers - they're using a mobile phone. About 70% of people grab their phones when they are searching for a business and that's why your website needs to be mobile responsive. On responsive sites, information is quick and easy to find and flows smoothly. If the information a viewer is looking for isn't readily available or is slow loading, those customers or prospects likely to jump ship and move on to a website that is functioning responsively.

Responsive design is fluid. The content adapts and rearranges itself to fit the screen size. Most websites are responsive if they've been built in the past few years, but many are not optimized. When a website is responsive, scrolling, zooming, and confusion are minimized.

Mobile responsive website tips:

Sans serif or simple serif fonts are easy to read on small devices like cell phones and tablets. Avoid using decorative fonts that will be hard to read. Try and use images on your site that are simple and clean for the best mobile view.

Write for skimmers!

The average time spent reading content on a mobile device is less than a minute. That means you need to keep your content clear and to the point. Think intentionally and be as strategic as possible when writing for the web. Less is definitely more.

Plan your pages for an easy, quick read

• Make frequent use of subheads

• Keep paragraphs short and to the point

• Put important words in boldface.

• Add images to break up the text and attract attention.

• Use bullet points wherever possible

If your website is not mobile responsive or some wonky things are happening in your mobile view, Graphicways can help throw you a life preserver and get your site working on all views.